Internet Marketing Done Right for
Physiotherapy Practices
WE ARE AFFILIATED WITH
PhysioMarketing.co The Own Your Area Method TM
There were 7,908 physio businesses in Australia in 2022 (IbisWorld). This number is expected to grow to nearly 10,000 by 2027. So the question is, how do you get more new patients every month to your Physiotherapy practice when the competition is heating up even more?
This is how you do it - you Own Your Area.
Hi my name is Chaz Arachchi and I'm the founder of PhysioMarketing.co
I don't know about you, but when I did my physio degree at the University of Queensland, I only had 1 lecture in private practice business in 4 years!
That’s right, just ONE!
In uni, physios aren't properly trained to run a profitable business, they are trained to treat, that's it.
So I left uni thinking word of mouth and referrals were pretty much the main ways to grow practices.
But I found out the hard way when I owned my practices.
Relying on other people to do your marketing is just not good enough if you want to get more new patients in a predictable and scalable way.
And here's the other thing...
With the aging population growing and more and more people turning to physios as first contact practitioners,
They will be looking for you online more than ever before.
So, the question is, will they ever find you?
When someone is looking online for a physio to go to, how do you make sure that you are the easy pick over others?
Because you know what...
Even if you are treating your patients better than anybody else out there,
If you're not more visible online than your competition to new patients who are actively looking for you,
It's very very difficult to grow.
Or you might even have to fold.
So here’s what you should be doing starting right now if you want to be or continue being the #1 practice in your area for new patients (even with more competition in the future):
1
Adapt to what new patients are doing online
More and more people are now getting information about their aches, pains, injuries, impairments, you name it, via the internet.
If your target market is becoming more digitally savvy, your marketing should also do that. So you should be online where your new patients are.
And once they find your website, it should look and feel like they just found their best friend. It should speak to their problems and pains and talk more about their needs rather than how awesome your services are.
This way, you are creating a lasting first impression that your practice is the place where their problems disappear, it should say that you the only choice for them in your local area.
2
Highlight what makes you different
It’s not a surprise if patients already know the “common” promises physios make. They might have even fallen for some of them but only to be disappointed later on.
So when they find you, their first question will be, “What makes you different?”
Your goal is not to tell them that you can do better, but to highlight how you are different from the rest.
So instead of making more promises, show them what makes you unique from the rest.
Then put more marketing messages out around that.
3
Take advantage of The Own Your Area Method TM
To truly be the #1 practice in your area for new patients, it is not enough just to have a beautiful, well-structured, and user-friendly website. The first important thing is how easily is your practice found by new patients, and then getting them to choose you over the others.
This is our approach to getting you to be the #1 practice in your area for new patients.
- A Strong Website – Having a website means you can be present online 24/7 and patients can find you anytime even outside of your practice hours.
- Be Seen On Maps – Make it convenient for your patients to find out how to visit your location in the least amount of time.
- SEO Dominance – Organically appear at the top of searches new patients type into Google, Yahoo!, and Bing.
- New Patients On Demand – Grow your practice in a predictable and scalable way with more new patient bookings..
- Get More 5 Star Reviews – Get more trust for your practice not only from new patients but also from the platforms you appear in like Google and Facebook.
- Social Media Exposure – Social Media users are always on the up – so get your practice discovered more than ever before.
- New Patient Bookings and Management – A surge of new patient enquiries and interest is no use if there isn’t a reliable and high converting system to get them on to your diary and then look after them.
- Own Your Area – Doing the above well means that you become the #1 practice in your area and you would claim the lion’s share of new patients.
HOW TO BE THE #1 PRACTICE
IN YOUR AREA AND GET MORE PATIENT BOOKINGS ONLINE
There is no shortage of new patients
They are all out there waiting to be found by you.
This is why we created this FREE Ultimate Marketing Checklist For Physio Practice Owners, to help you quickly see what you might not be doing to get more new patients from the internet.
This checklist will help you to narrow down the important points to
Services
Web Development
Local SEO
Google Ads / PPC
Digital Marketing
Reputation Management
Case Studies
See how our tailored strategies have driven patient growth, increased revenue, and profits for physiotherapy practices.
Doubled Revenue in 8 Months
The Problem:
This practice had only 1.5 physios and couldn’t grow. They tried working with other agencies, but nothing worked.
What We Did:
- Created a website that focused on attracting and converting patients.
- Improved their SEO so more people could find them online.
- Launched targeted Google Ads designed specifically for physio practices.
- Tested ads and the website every month to make sure everything was working at its best.
The Results:
- Revenue doubled in 8 months, jumping from $18K to $36K.
- Projected annual growth of 300%.
- The practice hired another physio and freed up the owner’s treatment time.
31% Revenue Growth in 2 Months
The Problem:
This clinic had a great reputation offline but struggled online. Their ads were expensive and didn’t bring enough patients.
What We Did:
- Improved their SEO so more people could find them online.
- Built a website designed to turn visitors into patients.
- Fixed their ad strategy, ran smarter campaigns, and tested different ideas every month to find what worked best.
The Results:
- Revenue grew by 31% in just two months.
- Projected annual growth rate of nearly 200%.
- They now have the ability to hire more physios to keep up with demand.
2.3X Revenue Growth in Just 5 Months
The Problem:
This practice struggled with:
- No support from their previous agency.
- High Google Ads costs with little to show for it.
- Poor local SEO, making it hard for patients to find them.
- A website that wasn’t turning visitors into new patients.
What We Did:
- Built a high-conversion website tailored to their local area and physio patients.
- Optimised their SEO to improve visibility in local searches.
- Launched Facebook Ads that delivered an impressive 5x return on investment.
The Results:
- Revenue grew 2.3x in just 5 months.
- Projected annual growth of 550%.
- The practice hired a new physio within five months.
300% Growth in Website Traffic in Just 3 Months
The Problem:
This practice faced:
- Low visibility online.
- Very few patient inquiries from their website.
- A poorly performing website that wasn’t converting visitors into patients.
What We Did:
- Implemented aggressive SEO strategies to improve search rankings.
- Built a brand-new, patient-focused website designed specifically for physio practices.
The Results:
- Website traffic and patient leads tripled in just 3 months.
- The practice’s online presence and visibility grew significantly.
- Improved digital credibility in the community, helping to attract more patients.
7X Return from Facebook Ads
The Problem:
This clinic spent money on Facebook ads but wasn’t getting enough new patients.
What We Did:
- Used ads we know work well for physio practices.
- Improved the way the ads were shown to the right people.
- Made the message clear and focused.
The Results:
- Earned back 7 times what they spent on ads.
- Facebook ads alone brought in steady new patients.
- Made ads cheaper and more effective.
Google Ads at $9.07 per New Patient
The Problem:
This clinic was spending too much on Google Ads but barely getting new patients.
What We Did:
- Created Google Ads tailored specifically for physio practices.
- Focused on cost-effective and highly targeted ads to reach the right people.
- Fine-tuned the ads to make them work better over time.
The Results:
- Reduced cost to $24 per new patient, then optimised further to just $9.07.
- Brought in more patient inquiries and bookings at a much lower cost.
- Built a scalable, affordable strategy to keep growing the practice.
80 New Patients from Just $722 Ad Spend
The Problem:
This practice was:
- Unsure about whether ads could work for them.
- Worried about spending money on ads without seeing good returns.
What We Did:
- Designed a custom ad strategy tailored to their ideal patients and local area.
- Focused the ads on meeting specific patient needs to maximise engagement.
The Results:
- Generated 80 new patient inquiries from only $722 in ad spend.
- Monthly patient inquiries increased steadily.
- Developed a reliable and profitable ad system with high returns.
7x More 4 and 5-Star Reviews Per Month Instantly
The Problem:
- A long-established practice with a poor online reputation.
- Few Google reviews, with no system to get reviews regularly.
- Losing new patients to competitors with better online profiles.
What We Did:
- Set up an automated reputation management system.
- Made it easy to collect reviews from happy patients.
- Helped them actively manage their online reputation without extra work.
The Results:
- 7x more five-star monthly reviews instantly.
- Stronger online credibility, attracting more new patients.
- Reduced patient loss to competing practices.
Big SEO Recovery with a New Website
The Problem:
- The practice’s website was old and wasn’t working well anymore.
- Fewer people were visiting the website, and fewer new patients were booking.
- The practice wasn’t getting enough patients, which made things stressful.
What We Did:
- Built a brand-new website just for their practice and area.
- Researched the best words (keywords) that patients search for online.
- Fixed the website so Google likes it more and shows it to more people.
- Made changes on the website (on-page SEO) and also got other websites to link to it (off-page SEO).
The Results:
- 40 important search terms started ranking higher on Google.
- Together, those 40 terms moved up 419 places in search rankings.
- These changes happened in just two months.
- The practice started getting more visitors, more inquiries, and more new patients.
This shows how fixing a website and SEO can bring in more patients quickly and easily!
Curious about what results PhysioMarketing.co can bring to your practice?
Let’s talk. Book a free consultation to explore how we can tailor these strategies to your goals and help your practice grow.